Customer Acquisition Workshop
Business growth techniques from practitioners — structured, specific, and without the motivational filler.
Getting new customers is the part of business that most owners either overspend on or ignore entirely. The problem is usually not the channel — it is the offer, the targeting, or the follow-up process. This workshop does not teach theory. It works through your specific situation with someone who has seen dozens of acquisition funnels fail and succeed.
We spend the morning auditing your current acquisition channels: where leads come from, what percentage convert, and what each new customer actually costs you when you account for time and ad spend. The afternoon is spent building a 90-day improvement plan based on what is most fixable given your resources.
What you leave with
A written acquisition map of your current state, a list of specific changes to test in the next 30 days, and a simple tracking sheet so you can measure whether those changes are working. No software to buy, no complicated systems to manage.
Format and group size
This runs as a small group workshop with a maximum of six participants. Each person works on their own business, but the group format creates useful discussion when people are solving similar problems from different industries. Participants often leave with two or three ideas from other attendees that they had not considered.
Program outline
- Morning block: Current state audit — channels, costs, conversion points
- Morning block: Identifying the biggest gap between effort and result
- Afternoon block: Building a 90-day acquisition improvement plan
- Afternoon block: Peer review of each participant's plan
- Closing: Tracking setup and accountability structure