People
behind
the work
Remote education for business growth, built by people who have run the numbers themselves and found the gaps where most courses stop.
Global reach, real constraints
Participants join from vastly different markets. The curriculum is built around that tension — principles that hold regardless of whether you operate in Toronto or Tbilisi.
Structured, not scripted
Lectures follow a fixed sequence but leave room for the uncomfortable questions. The kind that do not have tidy answers — those tend to be the useful ones.
Growth measured in decisions
The benchmark is not revenue charts. It is whether you make a better call six months from now than you would have made today.
Three people who wrote the curriculum and still teach it
Small enough to know every participant's situation. Experienced enough to have seen most of the ways a business stalls before it scales.
Fionnuala Devereux
Built and sold two consulting practices before moving into education. Runs the overall program structure and decides what stays and what gets cut each year.
- Strategy architecture
- Curriculum sequencing
- Market entry frameworks
Tobias Wrenfield
Spent a decade in operational finance before pivoting to teaching. Covers the modules where numbers and decisions overlap — the ones most people quietly skip.
Adaeze Nkwuocha
Researches how people actually learn complex material under time pressure. Translates that into the lecture format — less theory dumping, more structured reasoning practice.
Specific over general
Scenarios with real numbers, not principles left floating.
Paced for working people
Sessions designed around a full schedule, not an ideal one.
Written for international use
Examples drawn from multiple markets, not one default country.
Revised annually
Old content that no longer holds gets replaced, not archived.