Pricing Strategy Consultation
Business growth techniques from practitioners — structured, specific, and without the motivational filler.
Pricing is one of the few levers in business where a small change can have an immediate effect on margin without requiring more customers or more hours. Most owners set prices once and never revisit them — or they adjust based on what competitors are doing without understanding whether that competitor is actually profitable.
This consultation focuses on one thing: getting your pricing right for your current market and your actual costs. We look at what you charge, what your competitors charge, where your customers perceive value, and what the numbers say about where you should be positioned.
The process
Before the session, you complete a pricing questionnaire covering your current offers, your cost structure, and the customer segments you serve. We spend the first 45 minutes of the consultation reviewing this together, then spend the remaining time building an alternative pricing model and discussing how to migrate existing clients if needed.
Situations where this helps
You have not raised prices in over a year. You are busy but not profitable. You are losing deals to competitors who charge more. You have different prices for different clients doing the same work. Any of these patterns suggest your pricing model needs attention, and that is exactly where this session starts.
You will leave with a revised pricing structure, a suggested rollout timeline, and a script for communicating price changes to existing clients.
Program outline
- Pre-work
- Pricing questionnaire — takes about 20 minutes to complete before the session
- Phase 1 (45 min)
- Review of current pricing, cost structure, and competitive positioning
- Phase 2 (45 min)
- Building the revised pricing model and testing it against your actual client mix
- Phase 3 (30 min)
- Rollout plan and client communication strategy